Founder mentor · Investor · Startup educator

I help founders turn startup ideas into companies that can actually work.

John Richards is building a new home for writing, investing lessons, founder frameworks, and the hard-earned patterns behind Startup Ignition.

01

Revenue is truth.

Founders learn faster when the market votes with dollars, urgency, and behavior.

02

Wedges beat platforms.

Start narrow. Own a painful workflow. Expand only after customers pull you forward.

03

Capital efficiency matters.

The best early companies create proof before they burn through optionality.